Machine Knit, acyclic
I was commissioned by Time to Boom on behalf of William Hill, to design a chunky knitted version of the Newcastle United and Sunderland FC football tops. A poll conducted by William Hill revealed that Newcastle and Sunderland fans were most likely to bare their flesh and wear short sleeve tops to football matches in the depths of mid-winter. “William Hill spokesperson Joe Crilly said: “It’s freezing on the football terraces in January, so our new range of knitted football kits has been specifically designed to keep supporters warm whilst they cheer on their team. We are trialing our replica knitted strips with those fans who are at the highest risk of catching hypothermia.
Newcastle United fans in particular, who brave the cold bare-chested week in week out, may want to get their hands on one. We have been careful to ensure that our knitted kits come in a short sleeve design that enables fans to keep some flesh on show, giving them the best of both worlds. We believe the strips are the perfect fashion statement for any true football fan and provide a great talking point with friends down the pub before kick-off.”(Sunderland Echo)
Photo by Tim Anderson